A purpose-driven designer who hates when hard things could feel easier.
'Hates' is a powerful word I know, but I needed to get your attention! Hi. Scroll on down :)
Currently a Product Designer at Showpass
Showpass
0 to 1 Product: Season Passes
With clients maturing and prospects already mature, Showpass needed a more efficient way to manage returning season pass holders beyond the legacy method of ticket packages.
New membership benefit type
We built season passes as a membership benefit type. I worked closely with a developer to map out how this would work within the existing memberships structure.
45+ hours of developer time saved per season
The result: 45+ hours of developer time saved per season, scheduling flexibility for organizers, and enhanced benefits for season pass holders.
Showpass
Monetization Design Sprint
Led a strategic initiative to implement premium feature pricing through a 6-day Design Sprint with a cross-functional team, using Figjam to facilitate collaborative planning sessions.
2 Key issues: Communication and education
The sprint revealed critical challenges around feature monetization and client expectations, where premium features were being provided without appropriate pricing structures, leading to unsustainable development costs and unclear product differentiation.